Short answer: a denial is the insurance company’s opinion, not the final word. In Florida you have the right to challenge it, and many denied claims I’ve reviewed had at least one path forward. But the clock is running, so read this now, not next month.
I’m Edgar Velazquez, a licensed Florida public adjuster (License #P140117). I represent homeowners, not insurance companies. This is what I tell people who call me the week after a denial letter shows up.
FIRST, UNDERSTAND WHAT ACTUALLY HAPPENED
An insurance company denying your claim means one thing: an employee of the company that has to pay you decided the company shouldn’t pay you. That’s not a judge. That’s not a neutral referee. That’s the other side of the table making a call that saves them money.
Sometimes denials are correct. Plenty of times they’re not. The only way to know which one you got is to look at the reason they gave and test it against your policy and your evidence.
STEP 1: GET THE DENIAL IN WRITING AND READ THE ACTUAL REASON
Don’t accept a phone call denial. You want a letter that states the specific policy language they’re using against you. The most common reasons I see in Florida:
- “Wear and tear” or “long-term damage.” Their way of saying the damage happened slowly, so it’s maintenance, not a covered loss. This is the go-to denial for roof and water claims, and it’s frequently wrong on sudden pipe breaks and storm-created openings.
- “Late reporting.” They claim you waited too long to tell them. Florida law gives you 1 year from the date of loss to report a new claim and 18 months for a supplemental claim (Fla. Stat. 627.70132 for recent losses). If you’re inside those windows, late-reporting denials can often be fought.
- “Pre-existing damage.” They say the damage was there before your policy or before the storm. Photos, receipts, and inspection reports beat this one when you have them.
- “Excluded cause.” Flood on a homeowner’s policy, for example, is genuinely excluded. But carriers also stretch exclusions to cover things they shouldn’t. The exact wording matters.
If the letter doesn’t quote specific policy provisions, that itself tells you something. Ask for it.
STEP 2: PULL OUT YOUR FULL POLICY, NOT THE ONE-PAGE SUMMARY
Send your carrier a written request for a complete certified copy of your policy. Carriers provide these on request, and it’s a standard ask they see every day. The declarations page tells you your limits. The actual coverage decision lives in the forms and endorsements behind it, and that’s where denials get won or lost. I’ve seen denials collapse because an endorsement the desk adjuster never read put the coverage right back in.
NOT SURE IF YOUR DENIAL CAN BE FOUGHT?
Send it to me. My review costs you nothing, and I’ll tell you straight if there’s a case or not.
Or call today: 1 (888) DAMAGE-0
STEP 3: LOCK DOWN YOUR EVIDENCE
Do this whether or not you hire anyone:
- Photos and video of all damage, wide shots and close-ups, dated
- Any repair invoices, plumber reports, roofer estimates, mitigation records
- The names and dates of every person from the insurance company you spoke to
- Do not throw away damaged materials until the claim is resolved if you can avoid it
Evidence you preserve this week wins arguments six months from now.
STEP 4: PUT A LICENSED ADJUSTER IN YOUR CORNER
Everything up to here is preparation. The fight itself is a different job. That denial letter was built entirely inside the carrier’s shop: their adjuster, their inspection, their reading of your policy. At no point did anyone in that chain answer to you.
Florida licenses public adjusters to represent the policyholder, not the carrier, in a claim (Fla. Stat. 626.854). When I take on a denied claim, I walk the property myself, rebuild the documentation the first inspection skimmed past, prepare an independent estimate with the same professional tools the carriers rely on, and answer the denial with evidence. There is no upfront cost: we work on contingency, Florida law caps the fee, and if the denial stands you owe nothing.
Do this before you take on the carrier alone, and before you try anything in the next section. Every one of those tools works better when a professionally built file walks in first, and that file is what a public adjuster delivers.
MEDIATION, APPRAISAL, AN ATTORNEY: WHERE EACH ONE FITS
All three exist and you should know them. None works on its own. Each one rises or falls on the record you bring into the room: the inspection, the photos, the estimate, the policy analysis. Show up with a thin file and you hand the carrier an easy win.
Free state mediation. Florida’s Department of Financial Services runs a mediation program for residential property disputes (Fla. Stat. 627.7015). It costs the homeowner nothing and puts a neutral mediator between you and the carrier. It’s non-binding, so you lose nothing by trying it.
Appraisal. If your policy has an appraisal clause, it’s a tool for disputes about the amount of a loss. A flat coverage denial usually isn’t an appraisal fight, but a lowball payment is. Know which fight you’re in before you invoke it, because in Florida an appraisal award is final and binding.
An attorney. When the carrier denies coverage outright and won’t move, or acted in bad faith, a first-party property attorney is the right weapon. A good public adjuster will tell you when you’ve reached that point instead of holding onto your file.
STEP 5: WATCH THE DEADLINES
This is where people lose winnable claims. The reporting windows above are hard limits. Deadlines to file suit also apply and depend on your date of loss and policy. If your denial is recent, you likely have time. If your denial is a year old, do not wait another week to find out where you stand.
THE QUESTION NOBODY ASKS: WAS THE CLAIM DOCUMENTED RIGHT THE FIRST TIME?
Most denied claims I review weren’t lost because of the damage. They were lost because of how the damage was presented: a rushed carrier inspection, no moisture readings, no photos of the failure point, a scope of loss that missed half the rooms. A denial based on thin documentation can be reopened with thick documentation. That’s the actual job.
WHAT I’D DO THIS WEEK IF I WERE YOU
- Request the written denial with policy provisions cited.
- Request a certified copy of your full policy.
- Photograph everything and gather every document.
- Get a second opinion on the denial from someone whose paycheck doesn’t come from the carrier. My review costs you nothing.
A denial letter is designed to make you stop. The homeowners who get paid are the ones who don’t.
Related reading: If your claim was not denied outright, but the check the insurer sent will not cover the repairs, read My Insurance Paid Less Than the Repairs Cost. What Now?
COMMON QUESTIONS ABOUT DENIED CLAIMS
How long do I have to report a property claim in Florida?
Notice of a claim, or of a reopened claim, has to reach the insurance company within one year after the date of loss. A supplemental claim gets 18 months after the date of loss. Those limits are in section 627.70132 of Florida law.
My damage came from a hurricane. When does that clock start?
For hurricanes, tornadoes, windstorms, severe rain and other weather events, the law sets the date of loss as the date the hurricane made landfall, or the date the event is verified by the National Oceanic and Atmospheric Administration.
What is the difference between a reopened claim and a supplemental claim?
A reopened claim is one the insurance company already closed and then opens again because you are asking for additional costs on damage you already told them about. A supplemental claim is for additional loss or damage from the same event, usually found while the repairs are being done, on a claim you reported on time.
Does a denial mean the claim is finished?
No. A denial states the company’s decision and the reason behind it. You are allowed to ask for that reasoning in writing, provide information the company did not have, and ask for another review.
Can I bring in a public adjuster after the claim was already denied?
Yes. A public adjuster can take over a claim that has already been denied. The fee can only be calculated on money recovered after you sign, and Florida caps it at 20 percent, or 10 percent for claims made in the year following a state of emergency declared by the Governor.
DENIED CLAIM SITTING ON YOUR KITCHEN COUNTER?
Send me the letter today.
Or call today: 1 (888) DAMAGE-0
More on this topic: If you want to fight the denial in writing, here is how to dispute a home insurance claim denial in Florida.
Edgar Velazquez is a Florida-licensed public adjuster (License #P140117) and principal of Monarch Claims Consultants, Inc. in Miami. He represents policyholders in property claims across Florida.
This article is general information about the Florida claims process, not legal advice or a coverage opinion on any specific claim. Every policy and every loss is different.
THIS IS A SOLICITATION FOR BUSINESS. IF YOU HAVE HAD A CLAIM FOR AN INSURED PROPERTY LOSS OR DAMAGE AND YOU ARE SATISFIED WITH THE PAYMENT BY YOUR INSURER, YOU MAY DISREGARD THIS ADVERTISEMENT.
